Top 5 Types of Business Videos That Convert

Top 5 Types of Business Videos That Convert

Video isn’t just for entertainment anymore—it’s one of the most effective tools to drive engagement, trust, and sales. If you’re looking to grow your brand in the UK, investing in business videos that convert can dramatically boost your results.

Here are the top 5 types of videos every business should be using to turn viewers into customers.

1. Explainer Videos

Quick, clear, and straight to the point—explainer videos help potential customers understand what you do and why it matters.

🎥 Best for: Websites, landing pages, and email marketing
 🎯 Goal: Educate and convert visitors

2. Product Demos or Service Walkthroughs

Show your product in action or walk clients through your service process. These videos reduce confusion and boost confidence in what you’re offering.

📹 Why it works: Seeing is believing—especially for high-ticket services or tech products.

3. Client Testimonials and Case Studies

Real customers talking about real results = instant credibility. These videos are powerful trust builders and highly effective at closing leads.

👥 Tip: Focus on emotional outcomes and transformation, not just features.

4. Behind-the-Scenes or “Meet the Team”

People buy from people. Humanise your brand by showcasing the people behind your business. It makes your company more approachable and relatable.

💼 Great for: Building long-term client relationships and employer branding

5. Social Media Reels and Short Ads

Short, punchy videos designed for Instagram, TikTok, and YouTube Shorts can go viral and bring in hundreds or thousands of leads. The key? Fast hooks, trend alignment, and direct calls-to-action.

📈 These are the highest-performing business videos that convert online today.

Bonus Tip: Always Include a CTA

No video is complete without telling the viewer what to do next:

  • “Book a call”
  • “Visit our website”
  • “Follow for more tips”
  • “Send us a DM to get started”

🧠 Make it obvious. Make it easy.

Final Thoughts

If you’re not already using these business videos that convert, you’re missing out on one of the most powerful sales tools available today. Videos break down barriers, build trust, and push viewers one step closer to taking action.

🎬 Ready to Turn Views Into Clients?

At Revolux Digital, we create strategic business videos designed to convert—from testimonials and explainers to scroll-stopping Reels.

👉 Let’s shoot your next high-converting video — Book a free consultation today.