Social Media KPIs Every Business Should Track
Posting on social media is easy. Measuring success? That’s where most businesses fall short. Without tracking the right social media KPIs for business, it’s impossible to know if your time, energy, and budget are actually paying off.
Here’s a breakdown of the most important social media metrics you should monitor regularly to understand what’s working—and what’s not.
1. Engagement Rate
Likes, comments, shares, and saves—these are signs that your content is actually connecting with your audience. A high engagement rate means your posts are resonating and sparking conversation.
📊 Why it matters: It shows brand relevance and content quality.
💡 Pro tip: Use this KPI to identify your top-performing content and repeat what works.
2. Reach and Impressions
- Reach tells you how many unique users saw your post.
- Impressions track how often your content was displayed.
📊 Why it matters: This helps measure brand visibility and post frequency.
💡 Pro tip: Use reach to gauge brand awareness and impressions to refine ad frequency.
3. Follower Growth
This KPI tracks how many followers you gain (or lose) over time. While vanity metrics aren’t everything, consistent growth indicates your content is attracting attention.
📊 Why it matters: It’s a top-line indicator of brand momentum.
💡 Pro tip: Analyse spikes in growth to see which posts or campaigns are bringing people in.
4. Click-Through Rate (CTR)
If you’re using links in your bio, stories, or paid ads, CTR measures how many people actually clicked them.
📊 Why it matters: It shows how compelling your content is—and how interested people are in learning more.
💡 Pro tip: Track different CTAs and formats to see what drives action.
5. Conversion Rate
This tells you how many users actually did something after engaging—signed up, made a purchase, or booked a call.
📊 Why it matters: It connects your content to real business results.
💡 Pro tip: Align social goals with your wider sales funnel for accurate tracking.
6. Response Rate & Time
Social media is a customer service channel. How fast and how often you reply to comments or DMs impacts your brand perception.
📊 Why it matters: Quick responses = happy customers.
💡 Pro tip: Set up auto-responders but always follow up with human interaction.
7. Saves and Shares
These “silent” forms of engagement signal deep interest. If someone saves your post, they find it valuable. If they share it, they’re becoming a brand advocate.
📊 Why it matters: It boosts algorithm reach and brand trust.
💡 Pro tip: Use carousels, infographics, and guides to increase saves.
Final Thoughts
Tracking the right social media KPIs for business turns guesswork into growth. These metrics don’t just show you where you are—they guide your next move, helping you refine your strategy and boost ROI.
📈 Want to Grow with Data-Driven Social Media?
At Revolux Digital, we don’t just create content—we track, test, and optimise every step. Let us turn your social media into a results-focused engine for your business.
👉 Let’s start tracking success — contact us today for a custom growth plan.