Writing Blogs That Rank on Google

Writing Blogs That Rank on Google: A Step-by-Step Guide for UK Brands

Blogging isn’t dead—it just evolved. In 2025, it’s no longer about pumping out random posts. To get noticed, you need to write blogs that rank on Google, drive traffic, and answer real search intent.

Here’s a proven framework to create blog content that shows up—and stands out.

1. Choose Keywords That Matter

Start with keyword research. Use tools like Ubersuggest, SEMrush, or Google Keyword Planner to find high-volume, low-competition search terms your UK audience is actually typing in.

🔍 Example: Instead of “marketing tips,” go for “content marketing strategy for small UK businesses.”

2. Use the Keyword Strategically

Once you’ve picked a keyword, place it:

  • In the blog title (H1)
  • In the meta description
  • In the first 100 words
  • In 1–2 subheadings (H2s)
  • Naturally throughout the body (no stuffing!)

📌 Google needs to understand your topic—and so does your reader.

3. Structure with Clear Subheadings

Break your content into H2s and H3s so users can scan easily. Use numbered lists, bullet points, and bold text to improve readability.

📖 Structure = better UX = better SEO.

4. Write 1,000–1,500 Words

Long-form content tends to perform better. Google favours posts that thoroughly cover a topic—just make sure every paragraph adds value.

📏 More words only help if they’re more helpful.

5. Add Internal & External Links

Link to other relevant blog posts or service pages (internal), and to authoritative outside sources (external).

🔗 Example: Link to your contact page or another related blog post about content strategy.

6. Optimise for Featured Snippets

Answer common questions directly in your blog using bullet points, definitions, or short sentences.

📋 This helps you win the top “Position Zero” on Google.

7. End with a Call to Action

Every blog should guide the reader to the next step. Whether it’s a service page, contact form, or lead magnet—never leave them hanging.

📲 “Want help writing blogs like this? Contact us.”

Final Thoughts

To write blogs that rank on Google, you need the right mix of strategy, value, and structure. Think like Google, write like a human, and serve your reader at every stage.

📝 Want Blog Posts That Rank and Convert?

At Revolux Digital, we write SEO-optimised blogs for UK businesses that bring in traffic, build authority, and drive real results.

👉 Let’s plan your blog strategy — Reach out now for a free content roadmap.