Using Reels and Shorts to Increase Reach

Using Reels and Shorts to Increase Reach

Reels and Shorts are no longer just trends—they’re essential tools for getting your brand seen. With organic reach declining on most platforms, using Reels and Shorts to increase reach is the smartest move a UK business can make in 2025.

Let’s break down why they work, and how to use them effectively to grow your audience.

1. Preferred by the Algorithm

Both Instagram Reels and YouTube Shorts are heavily prioritised by platform algorithms. That means more exposure—even if your account is small.

📈 The algorithm LOVES short-form video. It delivers reach faster than any other format.

2. Designed for Shareability

Reels and Shorts are built for fast consumption and easy sharing. That means your best-performing videos can spread rapidly—especially if they tap into trending sounds or formats.

🎯 More shares = more reach = more followers = more sales.

3. Ideal for Hook-Based Content

The short length forces you to get to the point. This style keeps users engaged and coming back for more.

📌 Example: “3 things your website must have in 2025” or “The one mistake UK brands are still making…”

4. Perfect for Local Targeting

Add UK-specific hashtags or geotags like #LondonBusiness or #ManchesterMarketing to attract the right local audience.

📍 This boosts visibility to users who actually matter to your business.

5. Easy to Repurpose

That Instagram Reel you posted? Turn it into:

  • A YouTube Short
  • A Facebook Reel
  • A LinkedIn native video
  • TikTok content

🔁 One piece of content, multiple platforms, max visibility.

6. Build Brand Personality Fast

Short videos are perfect for showing who you are. Add voiceovers, behind-the-scenes clips, or quick wins to showcase your personality.

💡 Relatable content builds loyal followers.

Tips for Making Reels and Shorts That Work

✅ Keep them under 30 seconds
✅ Hook your viewer in the first 2 seconds
✅ Use text overlays for silent viewing
✅ Add a CTA (“Follow for more” or “DM us for info”)

Final Thoughts

If you’re not yet using Reels and Shorts to increase reach, you’re missing out on the easiest, cheapest, and fastest way to grow your business online. It’s time to start showing up where your audience is watching.

🎥 Let Us Create Reels That Actually Reach

At Revolux Digital, we produce high-performing Reels and Shorts that boost visibility and engagement for UK businesses. From planning to editing—we handle it all.

👉 Let’s get your brand in motion — Contact us now to start scaling your reach.