City: Los Angeles/Tokyo
Sondelli Guitars is the visionary project of Francesco Sondelli, an artist and entrepreneur with over 30 years of career in the music world. After living for 20 years in Los Angeles, where he collaborated with world-famous musicians, producers and singers, Francesco moved to Tokyo, where he created a line of handcrafted guitars of the highest quality, produced in Japan with Kiri wood — light, resonant and sustainable.
His international experience, combined with a deep knowledge of the music industry, has led to the birth of one of the most innovative brands in the world in the field of musical instruments.
Sondelli Guitars is one of the very few sites in the world (there are 3 in total) to offer a completely customizable purchasing experience through a real-time 3D configurator, designed for musicians who want to create the perfect guitar, visible from every angle before even receiving it.
What we did
- E-commerce design and development: creation of an elegant and high-performance platform, optimized for online sales at a global level.
- Creation of the interactive 3D Custom Shop: an advanced tool that allows users to visually configure every detail of the guitar – shape, finish, hardware, colors – with real-time updating of the 3D rendering.
- Integration with the purchasing system: configured guitars can be immediately purchased, with dynamic pricing calculated based on the choices made.
- Unique user experience: Sondelli is now among the top three brands in the world with such a detailed and immersive 3D configurator, capable of transforming the purchasing process into a creative experience.