City: Naples
Calagio, led by Daniela Perrella, is a Neapolitan boutique specializing in quality leather goods and accessories for men and women.
Active since 2003 in the center of Naples, it is known for its craftsmanship and attention to detail, offering exclusive products such as bags, belts and accessories.
What we did
- Creation of an e-commerce structure: we designed and developed a user-friendly online platform, integrated with secure payments, order management and shipping.
- Instagram catalog configuration: we synchronized and enhanced the products on Instagram Shopping, allowing direct purchase from posts and stories to increase visibility and sales.
- Effective communication strategy: creation of targeted digital campaigns (stories, ads, feeds) with visual content optimized to excite and convert, increasing engagement and the conversion rate.
- Conversion optimization: A/B testing on call-to-action, improvement of checkout processes and drive loyalty, with the aim of increasing the percentage of direct purchases.